Why OTT and Free Streaming Are Taking Over Entertainment

Recently, OTT services have become extremely popular with many viewers.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT platforms offer multiple contents via the internet.

Netflix, Watcha, and TVING are 대표 examples.

Compared to cable television, viewers can select content whenever they want.

There are many reasons why OTT has become popular.

First, users can access many genres in one place, giving them more options.

Users can pick movies, dramas, or shows according to their interests.

In addition, OTT is cheaper Online content than conventional subscription TV.

Being able to stream anywhere using mobile devices is also attractive.

However, as subscription fees keep rising, more people feel financial pressure.

As a result, attention toward free services is increasing.

Ad-supported free streaming allows users to enjoy content without paying.

Cost-conscious users find this model attractive.

FAST services are becoming popular as ad-supported alternatives.

KT recently introduced “Gi Live,” a FAST service that gained attention.

FAST is expected to become a new revenue model while the paid TV market stagnates.

The main benefit of free platforms is zero subscription fees.

Another plus is the wide range of available programs.

However, users must watch advertisements, which can be inconvenient.

Some free services may offer lower-quality content.

Both markets will likely keep developing over time.

Free models could gain stronger popularity.

Enjoying content without financial pressure is a strong advantage.

I believe harmony between paid and free services is essential.

If both advantages are used properly, users can gain better experiences.

Upcoming changes in OTT and free streaming are highly anticipated.

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